As we look through the many businesses that rely on advertising to bring in new customers how many businesses are wasting valuable dollars because of unsuccessful advertising campaigns?
Retailers, service businesses and consultants spend hundreds of thousands even millions of dollars a year to persuade potential customers to try their products or services. We need to look at the big picture and see how effective these advertising campaigns really are. Are current TV, radio and newspaper advertisements bringing in a good ROI of clients or is it just wasted money? Is your big dog creative agency really making a splash in the already saturated market by using traditional advertising vehicles?
Retailers, service businesses and consultants spend hundreds of thousands even millions of dollars a year to persuade potential customers to try their products or services. We need to look at the big picture and see how effective these advertising campaigns really are. Are current TV, radio and newspaper advertisements bringing in a good ROI of clients or is it just wasted money? Is your big dog creative agency really making a splash in the already saturated market by using traditional advertising vehicles?
19/11: Why You Need a Website
Even if you're not planning on selling online, a well-crafted site is essential for any business.
Q: My business is very small, just me and two employees, and our product really can't be sold online. Do I really need a website?
A: That's a good question. In fact, it's one of the most important and most frequently asked questions of the digital business age. Before I answer, however, let's flash back to the very first time I was asked this question. It was circa 1998, during the toddler years of the internet.
I was giving a speech on the impact of the internet on small business at an association luncheon in Montgomery, Alabama. Back in 1998, which was decades ago in internet years, the future of e-commerce was anybody's guess, but even the most negative futurists agreed that all the signs indicated that a large portion of future business revenues would be derived from online transactions or from offline transactions that were the result of online marketing efforts.
Q: My business is very small, just me and two employees, and our product really can't be sold online. Do I really need a website?
A: That's a good question. In fact, it's one of the most important and most frequently asked questions of the digital business age. Before I answer, however, let's flash back to the very first time I was asked this question. It was circa 1998, during the toddler years of the internet.
I was giving a speech on the impact of the internet on small business at an association luncheon in Montgomery, Alabama. Back in 1998, which was decades ago in internet years, the future of e-commerce was anybody's guess, but even the most negative futurists agreed that all the signs indicated that a large portion of future business revenues would be derived from online transactions or from offline transactions that were the result of online marketing efforts.